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Now Called designext, the SURTEX 2010 International Student Design Competition Sends Out Call for Entries
WHITE PLAINS, NY, November 18, 2009 – Where do beginners begin? What can newcomers do to prove themselves to industry professionals? How can art students move from the classroom to the real-world marketplace?
SURTEX® 2010 will be addressing these concerns and more with its fresh take on designext, the show's dedicated venue for emerging talent, and on its well-known International Student Design Competition.
“By incorporating the two -- designext and the long esteemed annual International Student Design Competition -- SURTEX has raised the bar to better reflect today's competitive marketplace,” explains Penny Sikalis, GLM vice president and show manager. “The new contest guidelines are geared to building solid portfolios and showcasing artwork for real-life industry needs.”
Scheduled for May 16 – 18 at the Jacob K. Javits Convention Center in New York City, SURTEX 2010 is expected to draw over 300 exhibitors of cutting-edge art and design and approximately 6,000 top-level buyers and licensees from around the world.
“SURTEX is a dynamic event, an annual meeting ground for the movers and shakers of the applied art field, making it an essential venue for artists hoping to gain or expand their foothold in the industry,” says Penny Sikalis, GLM vice president and show manager. “We've recreated designext for 2010 to help jumpstart the careers of today's student artists, and to give these future design leaders unprecedented exposure in a setting that can make a difference in their futures.”
The challenge for the SURTEX 2010 designext Competition is for each entrant to create a collection of six to nine surface designs that can be used in a residential interior in the year 2015.
“We've re-envisioned our annual competition to encourage surface design students to develop viable designs, and to stimulate their creativity in projecting the demands of the future and the excitement of coming trends,” Sikalis says. By the January 30th deadline, students must meet additional competition requirements. For example, the end uses of each surface design are up to the individual, but each entrant must incorporate at least one design in each of the following categories: fabric; wallcovering; and floor covering. Students will be required to mount their collections on presentation boards and to include a brief written description of the overall design concept.
“Submissions will be judged on creativity, development of surface designs, commercial viability and overall presentation,” Sikalis says.
Judging the competition will be a jury of professionals from the design industry, including well-known artists and designers as well as representatives of the consumer and trade media.
Four winners will be selected and given the opportunity to display their projects at SURTEX 2010, exposing their talent to industry leaders in a premier global arena. With displays in the designext section of the show floor, the student winners will have their portfolios professionally critiqued, be introduced to industry professionals and be invited to attend market events to gain exposure and experience for transitioning into the real world. During the show weekend, one student will be chosen to receive the competition's Grand Prize award.
“In addition to the final four, all participants will benefit from grappling with the demands of the competition,” Sikalis notes. “The projects they enter will greatly enhance their portfolios, and in turn, boost their standing in today's competitive job market.”
Complete competition details and entry forms will be posted on the SURTEX website by November 20th.
“Art and design educators are already embracing the design challenges of the upcoming competition for their classrooms,” Sikalis adds. “In fact, we're all excited about how designext can tap the potential of student competitors, help them hone their skills, and showcase the creativity of this next generation of designers.”
For further information on SURTEX 2010 and designext, contact Penny Sikalis, Vice President and Show Manager at 914-421-3297, penny_sikalis@glmshows.com or visit www.SURTEX.com.
SURTEX is managed and produced by GLM®, LLC.
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Industry News
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Loloi to Debut Kate McRostie Line at Home Fashions Market DALLAS–Loloi Rugs has teamed up with artist and licensor Kate McRostie for a line of accent rugs that will bow at next month’s New York Home Fashions Market. 02/25/2010 Mary Engelbreit to Answer Artist’s Questions About Art Licensing (Portland, Oregon) February 11, 2010 – On Wednesday, March 17, 2010, art licensing industry trail-blazer, Mary Engelbreit, will spend an hour sharing her expertise with artists interested in learning more about how to license their art. 02/11/2010 Paul Brent to Teach Artists How to “Brand Yourself for Success in Art Licensing” (Portland, Oregon) February 4, 2010 – On Wednesday, February 24, 2010, Paul Brent will conduct a teleseminar to help artists learn about how branding can help or hinder their art licensing business. 02/05/2010 New iPhone App for Artists Interested in Art Licensing A technology first in the art licensing industry, a multimedia business center for artists is now available to anyone with an iPhone. Created by Artist Tara Reed, the Art Licensing Info iPhone App links artists to educational, motivational, industry and business resources. Released in January 2010, the free Art Licensing Info iPhone App may be downloaded at http://itunes.apple.com/us/app/art-lic-info/id349101247?mt=8. 01/21/2010
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SURTEX News
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What's Coming Next - And Why? Industry Forecasters Will Tell All in Fast-Forward Trend Presentations at SURTEX WHITE PLAINS, NY, March 1, 2010 - If you're wondering what's ahead, ask someone who knows how to see around the corner.
Trend spotters Barbara Richardson and Milou Ket have earned their reputations for being ahead of the curve in understanding what's next in designer visions, consumer yearnings and commercial products. The two industry insiders will be unveiling the look and feel of tomorrow in their trend presentations at SURTEX® 2010 in May.
03/01/2010 The Debut of The Licensing Gallery at NYIGF a Smashing Success White Plains, NY, February 17, 2010 -- A double-digit increase in attendance at the Winter 2010 New York International Gift Fair® (NYIGF®), and healthy order writing reminded many of business activity not seen since early 2008. And the new Licensing Gallery @ NYIGF®, a new business-to-business resource connecting surface designers, artists and licensing agents with gift and home manufacturers, and a lead-in to SURTEX®, was a major beneficiary. 02/17/2010 Move Over Easel - Make Room for Business Tools: SURTEX Conference Mentors Will Deliver Tough-Minded Strategies to Help Artists Succeed in a Tough Economy WHITE PLAINS, NY, January 28, 2010 -- Mind your business, artists. That's the message of the SURTEX® 2010 Conference Program, “The New Reality of Art Licensing and Sales: Strategies for Business Prosperity in a Tough Economy.” 01/28/2010 Tech & Biz are all the Buzz in SURTEX 2010's New ReSource Center, Bringing Together the Latest Tools for Professional Artists and Designers WHITE PLAINS, NY, DECEMBER 17, 2009 -- Everything you ever wanted to know about running a cutting-edge design business, all in one place. That's what SURTEX® 2010 is offering designers and artists with this year's debut ReSource section.
“This dedicated exhibit area will feature the latest business and technology-related tools for the design field,” says Penny Sikalis, GLM vice president and show manager. “We're responding to the ongoing and growing need for professionals to stay on top of technology and to stay competitive in their businesses.”
12/17/2009 Take a Look: SURTEX Unveils Bold New Branding To Reflect Its Dynamic Leadership Role in the Trend-Setting Applied Art Industry WHITE PLAINS, NY, DECEMBER 2, 2009 -- Fast forward to tomorrow: SURTEX® is already there. Look again. SURTEX is rolling out a new brand platform that heralds the upbeat future of the applied art industry. With the unveiling of a new logo, website and marketing campaign, SURTEX confirms its leadership role in the cutting-edge world of art and design licensing.
12/02/2009 Now Called designext, the SURTEX 2010 International Student Design Competition Sends Out Call for Entries WHITE PLAINS, NY, November 18, 2009 – Where do beginners begin? What can newcomers do to prove themselves to industry professionals? How can art students move from the classroom to the real-world marketplace? 11/19/2009 New Licensing Gallery Extends SURTEX Opportunities and Exposure WHITE PLAINS, N.Y., September 4, 2009 – “The Licensing Gallery @ NYIGF®,” a new business-to-business resource connecting surface designers, artists and licensing agents with gift and home manufacturers, will debut at the winter 2010 edition of the New York International Gift Fair® (NYIGF®). 09/04/2009
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On The Surface
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Reporter's Wetted Finger Detects Change for the Better Blowing in the Wind "The buzz is back in the industry," reports globe-trotting journalist Francesca Ash, back to her Total Licensing publisher duties in East Sussex, UK, after her seasonal whirl around the winter trade show circuit. 02/20/2010 Trend is to Quality, Color, Innovation Ready for a new translation of the traditional Three R's?
The updated basics are now repairing, recycling, and rethinking - finding new ways of using known materials and products - says Milou Ket, the Amsterdam-based styling and design leader who will be a SURTEX speaker in May. 02/20/2010 Innovation, Say Top Prognosticators "Innovation is where we're going in the next decade," believes Doty Horn, Director of Color and Design for Benjamin Moore.
Patricia Bouley, the well-known New York color consultant, couldn't agree more. "Designers are having to be innovative and fresh," she observes. 02/20/2010
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