Guest Blog

By Guest Author on 4/16/2014 6:34 AM

By Tara Reed
Tara Reed Designs
ArtLicensingBlog.com

It’s CRUNCH TIME!  SURTEX is right around the corner – I always freak out a little on April 1st when I can say “SURTEX is next month…” it comes out more like “SURTEX is next MONTH???????” and panic and second guessing ensues…

All kidding aside, SURTEX is a HUGE part of my marketing so I take it really seriously.  (Hence the fear sneaking in, second guessing, etc – it’s part of my process I guess.)  But here are 5 reasons why I keep going back... Read more...

By Guest Author on 4/2/2014 11:28 AM

By Joanne Hus
Joanne Hus Studios, LLC

Like many illustrators and designers, I want to see my work on products. One of the best ways to get there is by creating outstanding work—and exhibiting at SURTEX®! I’ve set the goal for myself of exhibiting in 2015. In the meantime, I’m working on my portfolio and getting as much information as I can to ensure success when I do exhibit. One of my best investments of time and money was attending the conference sessions at SURTEX 2013. I chose the sessions that centered on specific categories: textiles and home fashion; tabletop, gift, and home décor; and paper and stationery. Read more...

By Guest Author on 2/25/2014 8:02 AM

By Nicole Tamarin
Nicole Tamarin Licensing Illustration

Exhibiting at SURTEX is one of the most exciting, frightening, daunting and rewarding tasks you can put yourself through.  Row upon row of the most original and professional work you can find and here you are, volunteering to set up next to it all!  To say it’s anything less than intimidating would be laughable.  But you do it, you take the leap, all in the name of getting your art in front of the right people at hopefully the right time. Read more... 

By Guest Author on 1/17/2014 10:49 AM

By Tara Reed
2014 SURTEX Exhibitor
Licensed Artist and Founder of www.ArtLicensingInfo.com

So you have heard about this thing called “art licensing” and it sounds pretty good!  You can earn income by licensing the same art to multiple manufacturers to use on different products.   Sounds great!” You think and ask… “Where do I sign up?”

“Hold onto your paintbrushes!” I say. Before you start putting a lot of time and energy thinking about the dream that is art licensing, you need to understand the reality of how to succeed in the industry.  Creating art for licensing is a little different than the creative process many artists are used to, and the day-to-day business might be as well. Read more...

By Guest Author on 1/2/2014 11:02 AM

By Astin Hyejung In
2013 SURTEX designext® Grand Prize Winner

Participating in the SURTEX show in May 2013, was such an incredible experience for a young designer like me.  Being fresh out of school, it was a great opportunity to meet people in the industry who could help guide me and take my career to the next level. Read more...

By Guest Author on 11/11/2013 10:52 AM

Nancy FirstBy Nancy Fire,
Creative Director/Founder
Design Works Intl
/First2Print

Color My World...traveling to Paris for some great trend shopping and attending Maison & Objet last month was an inspirational adventure.

Color My World, the fusion of color, pattern and style makes a powerful statement by showcasing fresh and fun colors in combinations that are a saturated and strong.

Yellow and teal seem to be the most consistent in cross products with orange not too far behind. Chevrons, diamonds, circles and stripes are the patterns with the most play and kitchen appliances were the frontrunner in pattern and color. Read more...

By Guest Author on 10/16/2013 10:51 AM
As publisher, editor and designer of UPPERCASE, a quarterly magazine for the creative and curious, I am always searching for content ideas and new talent to feature within our pages and on the blog. Despite never having attended the show in person, SURTEX has been a valuable event in showcasing great talent. Every year, as "SURTEX season" approaches, there is a flurry of activity online as bloggers and artists share forthcoming work and their display preparations. Through these posts, I feel like I experience a bit of SURTEX vicariously.
By Guest Author on 8/22/2013 5:33 AM

 

As a newcomer to the surface design industry, one of the biggest challenges for me was getting noticed. I sent out countless emails to manufacturers with my best work, but rarely heard back. I needed to find a way to get myself in front of the right people, and found that exhibiting at SURTEX was the way to do it.

I decided to do anything and everything to get myself noticed before the show, and I couldn't have done this without the use of social media. Here are some tips on how to work social media to your advantage:
By Guest Author on 8/5/2013 7:28 AM
Having both graduated from the University of Kansas with degrees in graphic design, we are clearly biased in believing that having a strong brand and visual identity can truly benefit your business.
By Guest Author on 7/15/2013 11:48 AM
There are so many wonderful things you can be doing between now and SURTEX 2014 to prepare for your next successful show! I like to choose between panic, obsessive planning and complete denial, but that’s just me. At any given time, I assure you it will be all three beautifully orchestrated to drive me (and Jim!) completely crazy.