Guest Blog

Mar 21

Written by: Guest Author
3/21/2013 1:32 PM  RssIcon

The art licensing business has changed rapidly. With easy access to imagery on the internet, shorter life cycles at retail, less emphasis on just a few blockbuster artists, and an explosion of artists competing to be licensed, licensors need to be prepared. The good news? The heart of the art licensing business model remains the same: the selection, curating, development and presentation of relevant, on-trend artwork for product manufacturers who are looking for designs beyond what they can produce in-house.

It’s not just about having a lot of images. If it were only about numbers, licensing companies would have been put out of business by Corbis or Getty Images long ago. The number of images is not anywhere near as important as offering the right images for the product and the manufacturer. Manufacturers have limited time to review artwork, and limited time in front of their retailer customers. It is crucial for licensing companies to present artwork that is targeted directly to their audience’s preferences in color, theme and style.

On the other side of the business, the sales side, it's not just about how many customers you have, but the depth and quality of the relationships. Working with a select group of licensees keeps us from spreading ourselves too thin and allows a licensor - licensee relationship to go beyond that of simply a supply source for design to a truly collaborative one. This lays the foundation for a long term partnership of shared creativity and art development.

Don't get me wrong - we're always on the lookout for new artists and new customers! But we'll always put the emphasis on trying to work with the Right partners over the Most partners.


2 comment(s) so far...


Re: The More Not Necessarily The Merrier in Art Licensing

Thank you very much for this insight into licensing, I couldn't agree more with you. I, too, find that long-term relationships are the best overall - finding the right partner is the foundation of such relationships; collaboration then becomes creative and fun for both parties!

By Alex Colombo on   3/26/2013 7:30 AM

Re: The More Not Necessarily The Merrier in Art Licensing

Hi, thank you for the article. Just curious, are you a manufacturer? I am interested in the perspective from which you write.

By Mindy Sommers on   3/26/2013 8:01 AM