Wednesday, February 22, 2012
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Industry News

Artist Kathy Weller Debuts Jigsaw Puzzles with Andrews + Blaine Ltd.

Illustrator and designer Kathy Weller of WellerWishes Illustration and Design has licensed art for two 1,000-piece jigsaw puzzles with Florida-based private-label product manufacturer, Andrews + Blaine LTD.
01/23/2012

GLM names Sikalis as Vice President, Business Development

Committed to developing domestic and international growth opportunities, GLM has named Penny Sikalis Vice President, Business Development, effective immediately.
01/19/2012

Pantone’s 2012 Color of the Year: Tangerine Tango

CARLSTADT, N.J.–Pantone has designated tangerine tango, Pantone 17-1463, as its color of the year for 2012.
12/08/2011

MHS Licensing Launches New Brand: mamasana

MHS Licensing is pleased to announce the introduction of an inspiring new brand; mamasana™. Created by two busy moms who make sure to find time for yoga, mamasana™, is a contemporary concept that embraces the calm amidst everyday chaos and reflects the need every mama has to find the yoga in her life.
12/07/2011

eBook Helps Artists Unlock the Mystery of Art Licensing Contracts and Gain Confidence in Deal Making

(Portland, Oregon) November 11, 2011 - Many artists struggle with negotiating art licensing deals because they either fear making a mistake or they don’t fully understand how licensing contracts work. Two industry veterans – Artist Tara Reed and art licensing agent Maria Brophy – have teamed up to write an eBook designed to help artists navigate the often confusing world of licensing contracts and gain confidence in their negotiating and deal making.
11/11/2011

New Art Licensing Manager 2.0 Gives Artists a Flexible and Affordable Way to Manage their Business Data

(Portland, Oregon) October 12, 2010 – CampSoftware just released the new and improved version 2 of the Art Licensing Manager Software, created in conjunction with Tara Reed of ArtLicensingInfo.com. The software has been designed specifically for artists in the art licensing industry to help them track all aspects of their business.
10/12/2011

Pantone Releases New Colour Planner for Spring/Summer

CARLSTADT, N.J.-Pantone has released the Spring/Summer 2013 edition of the Pantone View Colour Planner. This multi-discipline color forecast, titled unity&CO, highlights the key color palettes for women’s wear, menswear, active wear, cosmetics, lifestyle and industrial, and graphic design.
09/21/2011

GLM to be Acquired by Providence Equity Partners

White Plains, NY and Providence, RI – August 23, 2011 – George Little Management (“GLM”) and Providence Equity Partners (“Providence”) today announced that GLM and affiliates of Providence have signed a definitive merger agreement under which affiliates of Providence will acquire GLM from Daily Mail and General Trust plc (LSE: DMGT.L) for approximately $173 million in cash.
08/23/2011

Target to Revamp Home Textiles Area

NEW YORK–Target has set plans to change the look of its stores’ home textiles department, creating a presentation more focused on components rather than ensembles, according to Kathryn Tesija, the retailer’s executive vice president of merchandising.
08/21/2011

Hallmark Links with Wayne Hemingway

Hallmark's new card line features a mixture of imagery impired by the Museum Collection that HemingwayDesign co-owns, The Land of Lost Content.
07/27/2011

Pantone Extends Mobile Access With myPantone

CARLSTADT, N.J.–Color authority Pantone has released its myPantone for Android-based smartphones, as well as version 2.0 for the iPhone.
07/12/2011

Pantone Offers More Color Options

CARLSTADT, N.J.–Pantone has added 175 new colors to its Pantone Fashion + Home Color System, bringing its total to 2,100 shades.
06/06/2011



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A Step-by-Step PR Campaign Can Lead to SURTEX Fame

Do look now –SURTEX 2012 is a scant four months away!

But don’t panic: That’s a third of a year, plenty of time to lay out and implement the public relations campaign you need to make the most of this year’s show.

Your campaign should include a monthly series of brief press releases about your participation in SURTEX 2012. Send by e-mail to your local media, to an editor at each of the various trade publications you read, and to any bloggers and Tweeters you follow.

Make each release brief, no more than 300 words, and keep them newsy -- this is a press release, not an informal blog post, remember. Avoid adjectives and self-praise, and do include this background information in every release

  • Who? Your name, the name of your company and what you do.
  • What? SURTEX (reference www.SURTEX.com): the most important show for the art and design business. SURTEX is the only marketplace in North America dedicated to the sale and licensing of surface designs for products of all kinds.
  • When? May 20-22, 2012.
  • Where? The Jacob K. Javits Convention Center, New York City.
  • Why? Because SURTEX attracts some 6,000 manufacturers, retailers, and other product developers from around the world, who will meet you and see your art there
MAKE EACH RELEASE NEWSWORTHY
 
The first release could announce the very fact that you will be participating in SURTEX. Also include a brief backgrounder on your company, your experience, any products already using your art.
 
The second release should lead with a description of the art you will be showing at SURTEX: its attitude, what media are involved, and your sources of inspiration.  Include a brief quote (from yourself) on why you think your approach is appropriate (trends, past successes and such).
 
The third release could describe your design for your booth at SURTEX, tell who will be working with you, and any special plans you have for drawing traffic to your booth during the show – unusual invitations to clients/potential clients, clever giveaways, and the like.
 
The fourth release is a follow-up to SURTEX: tell about the visitors, clients/potential clients who came to your booth, about Conference sessions you attended, and, of course, any successes you scored (and can talk about now).
 
INCLUDE IMAGES
 
Include three images with each of your releases, two of your designs, one of you at work (“action” images are always more interesting than a static headshot).
 
NOTE: It’s always smart to follow-up each release with a brief e-mail to the editor, but no phone calls! Say, “I hope you found our news interesting. Eager to hear if you have any questions.” Be sure to include all contact information.

Remember, relationship-building takes time and patience. Editors are always stressed and pressed for time. Do your part well – send news that’s worth printing – and the pay-off can be fame, glory, and succe$$!

 

 
 
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