SURTEX®, in its 28th year, announces its 2014 Conference Program line-up, produced for the design community. This year’s program, titled, “Distinct Business Strategies from a Creative Perspective: Intelligence for Manufacturers, Designers and Retailers” will take place during SURTEX May 18-20 at the Jacob K. Javits Convention Center in New York City.
** Additional Speakers in Blue
ADDITIONAL SPEAKERS ANNOUNCED FOR SURTEX 2014 CONFERENCE PROGRAM
ADVANCE RATES DEADLINE EXTENDED
Three Day Education Series Provides Fast-Track Curriculum for Art & Design Business Professionals
White Plains, NY, May 5, 2014 – SURTEX®, in its 28th year, announces its 2014 Conference Program line-up, produced for the design community. This year’s program, titled, “Distinct Business Strategies from a Creative Perspective: Intelligence for Manufacturers, Designers and Retailers” will take place during SURTEX May 18-20 at the Jacob K. Javits Convention Center in New York City.
The SURTEX conference program, known as the leading source for business information and trends impacting the art and design industry, will offer 12 sessions comprised in three distinct tracks. Both, newcomers and veterans will benefit from each 90-minute session full of invaluable information. Moreover, attendees will have the advantage of networking and connecting with speakers as well as industry colleagues.
“Conference session attendees at any stage or in any design profession –newcomers or veterans, manufactures or retailers—will benefit from this program,” says Penny Sikalis, SURTEX Vice President. “Market participants will have the opportunity to learn the fundamentals, enhance their skills and get the latest information on relevant business topics from seasoned industry gurus.”
The conference program will open on Sunday, May 18 with Track One, “Basics: Monetizing Your Creativity”. Topics will include the basics of art licensing, how selling outright works, the ins and outs of engaging an agent, plus an in-depth view of the licensing contract and will be led by SURTEX vice president, Penny Sikalis.
Day Two’s Track, led by Janet Racy, president of Janet Racy & Company, on Monday, May 19, is titled, “Deep Dive: Legal and Product Intel”. This content will dive deeper into specific product categories: Textiles & Home Fashion, Paper & Stationery and Tabletop, Gift & Home Décor. Legal sessions will also be included, covering copyrights and protection of artwork.
The final track on Tuesday, May 20, “High Level: Strategies for Business Growth” will be of interest to a broad audience, addressing topics such as, keys to successful branding, using global trends most effectively and expansion through strategic initiatives and will be led by Jennifer Castoldi, CEO & chief director of Trendease International.
Below is an overview of SURTEX Conference offerings; more details can be found here.
Business Model: Art Licensing, with Suzanne Cruise, President, Cruise Creative Services
Business Model: Selling Art & Design, with Dan Nazario, Owner, Creativo; Tristan Goodfellow, Partner, Diane Harrison Studio
Agent or Not?, with Gary Levine, Owner/President, Roaring Brook Art Company, Inc.; Sarah Linkey, Tre Sorelle Studios; Tara Reed, Owner, Tara Reed Designs
Anatomy of a Licensing Contract, with Joshua Kaufman, Esq, Venable LLP
Protecting Artwork through Copyrights & More, with Meaghan H. Kent, Esq., Venable LLP
Licensing Agreements: Challenges & Resolutions, with Steve Harris, Partner, Harris-Sachs, LLC; Joshua Kaufman, Esq., Venable LLP; Po Yi, Esq., Venable LLP
Category Gurus: Textiles & Home Fashion, with Stephanie Dell’Olio, President, Marcus Brothers Textiles, Inc., Angela Boswell, VP of Design and Product Development, Ellery Homestyles; Tonya Bott, Art Director, Saturday Knight Limited; David Cipperman, Creative Director, Croscill
Category Gurus: Paper & Stationery, with Sue Buchta, President, Papyrus; Carol Dierckes, Vice President, Sales & Marketing, Crown Point Graphics, LLC; Diane Harper, Executive V.P./Creative Director, Sullivan Paper Co., Inc.
Category Gurus: Tabletop, Gift & Home Décor, with Liz Wain, Creative Director, Things Remembered; Judy Labins, Design/Creative Director, Boston International, Inc.; Dorothy Lierman, Executive Head of Merchandising, Tervis Tumbler
Building a Powerhouse Brand, Lauren Sizeland, Director, Business Development & Licensing, V&A Licensing; John Haesler, Partner, MHS Licensing + Consulting
Interpreting & Using Trends to Create Winning Products, Tod Schulman, Creative Director, Pantone Color Institute
Successful Expansion Through Strategic Initiatives, Trish DiPette, formerly SVP Licensing, MSLO
Registration for these must-attend and information-laden courses are available by full conference package, track, or by individual sessions through surtex.com. Advance rates have been extended and apply through May 7, 2014. Exhibitors are offered two complimentary sessions of their choice.
*Speaker photos available upon request.
SURTEX is the annual trade show for the surface design industry, bringing together the owners and creators of surface design (artists/designers/studios/agents/brands/licensors) and manufacturers, retailers, marketers, etc., that utilize surface design for their product development needs. The show also serves to connect, educate, inspire and support this community on a year-round basis through webinars, newsletters, online discussion groups and other activities. Since 1986 SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof. The 2014 edition, slated for May 18-20, will connect some 325 exhibitors featuring the work of over 1,200 artists and designers from around the world, with over 6,000 attendees. SURTEX was named one of Tradeshow Executive’s “top 50 fastest growing shows” in 2011 and 2012. For more information on SURTEX, please contact Penny Sikalis at 914-421-3297, email@example.com or visit www.SURTEX.com.