Show / Industry News

Countdown to SURTEX 2014 Begins

Posted on 5/16/2014 by Michelle Daniels

In four days, the doors of SURTEX will open to unveil the works of more than 1,200 artists and designers from around the world to thousands of manufacturers and retailers seeking the latest, greatest original surface designs for purchase and/or license. An extraordinary B2B creative hub now in its 28th year, SURTEX will take place from May 18-20 at the Jacob K. Javits Convention Center in New York City.

Michelle Daniels
914-421-3216
michelle.daniels@emeraldexpo.com

COUNTDOWN TO SURTEX 2014 BEGINS

WHITE PLAINS, NY, May 14, 2014 – In four days, the doors of SURTEX will open to unveil the works of more than 1,200 artists and designers from around the world to thousands of manufacturers and retailers seeking the latest, greatest original surface designs for purchase and/or license.  An extraordinary B2B creative hub now in its 28th year, SURTEX will take place from May 18-20 at the Jacob K. Javits Convention Center in New York City. 

Aimed to meet the high demand for exceptional surface design – across nearly every product category imaginable – SURTEX will present some 280 exhibitors comprised of independent artists and designers, studios, licensing agencies, and a selection of cutting-edge design resources.  A global marketplace, nearly 30% of the exhibitor base hails from abroad, including the United Kingdom, France, Italy, Japan, Canada, Brazil, Germany, Mexico, Portugal, Thailand, and The Netherlands. Visitors seeking designs for product development are expected to come from more than 50 countries, with a total anticipated attendance of more than 6,000 trade professionals.  

Organized to meet the distinct needs of visitors, the show will be easy to navigate on the main level of the Javits Center. The largest sector, with 185 exhibitors is comprised of Art + Brand Licensing; the most trend-forward aisles with studios that primarily sell their designs outright comprise the fast-growing Atelier section.  And the expanded ReSource Hub comprised of 15 companies is devoted to design business solutions for both attendees and exhibitors alike. 

Excitement this year in the ReSource Hub focuses on the latest digital technology for the design community – from HP’s impressive presentation of digital printing possibilities, to First2Print’s creative concepts for digital printing, AIS’s inkjet innovations, and AVA’s and Pointcarre’s software solution.  Add to this a collaboration between SURTEX, First2Print and Design Works International, titled, “Design-A-Seat” where creative concepts come to life on 15 original “seats.” The popular Trend Theatre will offer ongoing complimentary 30-minute trend presentations from the world’s top trend forecasters, whose products and services will be on display in nearby booths. 

SURTEX will extend beyond its core focus with numerous on-site activities for education, inspiration and creativity.  The popular and industry-noted, SURTEX Conference program titled, “Distinct Business Strategies from a Creative Perspective: Intelligence for Manufacturers, Designers and Retailers”, consists of twelve (12) 90-minute sessions offered throughout the three show days. These sessions will be information-filled and spearheaded by leading industry gurus.  More details here

Nurturing the industry’s future talent, the International Student Design Competition, designext®, will honor four outstanding art and design students from around the world.  The lucky winners will participate in SURTEX, be critiqued in their booth settings, and attend industry activities.  A grand prize winner will be chosen and awarded a $1000 prize.  For more details on competition, judges and winners, click here.

To complement the business side of SURTEX, the Show offers a variety of networking events and on-site amenities.  A well-attended opening night party for exhibitors and attendees, the “Cruise on the Hudson” will take place on Sunday, May 18 aboard the Cornucopia Destiny, a luxury 4-deck vessel.  The privately-chartered party will include passed hors d’ oeuvres, a full buffet dinner, open bar and dancing, all while participants take in the unparalleled New York City skyline. An end-of-day Happy Hour on Monday, May 19 will give exhibitors a chance to unwind and meet members of the press.  

Amenities designed to enhance the overall business environment and results of the marketplace include on-site private meeting rooms and early morning VIP customer hours on all three show days.  On-site registration will be an easy process for those who didn’t pre-register to attend; qualified trade attendees may gain admission for a fee of $60; non-exhibiting artists, designers, agents as well as suppliers to the trade may gain admission for a fee of $375 per person. More about credentials are at www.surtex.com.

 “SURTEX attendees anticipate this unique annual market for the latest trend-forward surface designs to ensure their products sell successfully,” says SURTEX vice president, Penny Sikalis.  “We’re pleased to offer a full and unprecedented business experience under one roof –  a complete marketplace with valuable events and resources for both exhibitors and attendees alike.”

For any press-related inquiries or further show details, please contact Michelle Daniels at michelle.daniels@emeraldexpo.com.  See a preview of the full SURTEX 2014 exhibitor list here

About SURTEX

SURTEX is the annual trade show for the surface design industry, bringing together the owners and creators of surface design (artists/designers/studios/agents/brands/licensors) and manufacturers, retailers, marketers, etc., that utilize surface design for their product development needs.  The show also serves to connect, educate, inspire and support this community on a year-round basis through webinars, newsletters, online discussion groups and other activities.  Since 1986 SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof. The 2014 edition, slated for May 18-20, will connect some 325 exhibitors featuring the work of over 1,200 artists and designers from around the world, with over 6,000 attendees. SURTEX was named one of Tradeshow Executive’s “top 50 fastest growing shows” in 2011 and 2012. For more information on SURTEX, please contact Penny Sikalis at 914-421-3297, penny.sikalis@emeraldexpo.com or visit www.SURTEX.com.

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