Show / Industry News

Los Angeles Artist Jeanetta Gonzales Debuts at SURTEX 2013

Posted on 1/29/2013 by Melissa Gray

Malibu, California – Artist Jeanetta Gonzales is expanding her work in branding, graphic and pattern design and will debut her art licensing portfolio at Surtex in NYC, May 19-21, 2013 as one of five founding members of Art Licensing LA in booths #734 & 736.

Her work is playful, textural and is influenced by nature and ethnic patterns. She combines her fine art and digital art methods with her hand-lettering and traditional calligraphy skills to create her graphic, sketchy and energetic style that works well for applications such as greeting cards and stationery, paper products, home décor, gift items and tabletop. Jeanetta captures texture and color and works in many styles. She uses various mediums such as pen and ink, gouache paint, colored pencils, watercolors, photographs, scans and digital illustration.

Jeanetta Gonzales was filled with creative outlets and energy from an early age as she taught herself to draw cartoon characters by tracing theirshapes in coloring books and used tons of Kodak Discs on her first camera by art directing her dolls in photo shoots. Born and raised in Connecticut, she left the east coast to attend the School of Fine Art at UCLA and has been awest coaster ever since. A serious lover of beautiful art, design and photography, art school was the natural choice for her to develop the fundamental skill set needed for a creative career. Art school led to graphic design school and a career as an designer/art director with an expertise inbranding, package design and style guide development for licensed products.

She has also worked as a textile pattern designer for women's loungewear and a designer for promotional and consumer products creating surface patterns for products such as bags and accessories. She has also created branding and packaging for several Barbie doll lines and style guides for licensed products for the toy industry, developing guidelines and prints and pattern collections for upcoming seasons to be featured on products such as activity sets, gift wrap and apparel. Having worked for trend-based, globalcompanies such as Mattel and The Disney Store and designing for licensed brands such as Barbie and Mickey Mouse, she understands how to build brand equity and the importance of consumer trends.

With an overload of inspiration and ideas, Jeanetta created the blog, Jeanetta Gonzales Art & Design, for a place to share her creative work, news, inspirations and love of beautiful art, design and photography. She has also opened a Society6.com storefront where her designs can be purchased on items such as iPhone cases, pillows and wall art. To view her store and blog visit www.jeanettagonzales.com. Jeanetta works under her company name, Nett Designs, as a freelance graphic designer/art director providing design services to various clients. Her portfolio can be viewed at www.nettdesignsinc.com Please contact jeanetta@nettdesignsinc.com with project inquiries.

Art Licensing LA is a collaborative group of artists based in the cultural melting pot of Southern California. The five founding members include: Sara Berrenson, Ginger 17, Jeanetta Gonzales, LuAnn Roberto and Debra Valencia. Inspired by the California lifestyle: progressive, modern, colorful, confident, bold, non-traditional — they have a sense of style that translates across all markets and regions. They are especially passionate about creating a wide variety of fine art, surface design, illustration and graphic design suitable for licensing to manufacturers in the stationery, gift, home décor and craft industries. 

More than an art resource, the ALLA artists are partners with each manufacturer for successfully building brands, designing innovative productlines and growing sales and categories. Their vast combined experienceincludes art direction, branding, graphic design and production, character art, fine art, package design, style guides and point of purchase displays. All artists are Los Angeles design professionals, and extremely knowledgeable about printing and manufacturing techniques, as well as experts in digital artwork file preparation.

With a combined portfolio of over 2000 images, ALLA effectively applies their creative talents to give each client an edge within each market. They currently offer popular licensing themes: florals, nature, wildlife, beach,food, wine, coffee, holidays, travel, pet, home, garden, baby, children, paisley, novelty, inspiration, humor and more. They can develop custom themed collections upon request to meet the demands of current trends. They understand consumer trends and provide strategic direction for product linedevelopment to manufacturers.

Sara Berrenson is a designer, flea market aficionado, and full time fabric hoarder. She has a passion for prints, patterns, bright colors and anything floral. With a background in fine arts and graphic design, she works in the creative field specializing in packaging, branding, surface design and textile design. Drawing inspiration from nature, interior decoration and fashion, Sara's art is primarily created by hand; gouache, chalk pastels, and watercolor. On the weekends, you can find her at the flower mart taking photos for her next watercolor, or at the Rose Bowl Flea Market scouting out antique furniture and fabrics.

Ginger 17 artist, Sara Swan, has a background in illustration, giving her a solid foundation for the world of art licensing. Her imagery is whimsical and humorous. Quirky human characters, animals and elements from nature, anything dreamy or childlike, are typical of Sara’s work. She works with pastels on paper and occasionally paints with oils. Attending Art Center College of Design gave her the opportunity to work with

outstanding instructors who are prominent in design and illustration. Much of Sara’s licensing portfolio lends itself to the children’s market. She is also creating repeat patterns for home décor, dishware and bedding.

Jeanetta Gonzales creative professional, works as a senior designer and art director, providing her expertise in print, packaging, branding, textile and surface design and product development for industries such as consumer products and toys. Having degrees in both fine art and graphic design, she combines traditional media such as pen and ink, gouache and watercolor with digital illustration and hand-lettering to create her graphic, sketchy and textural style. Drawing inspiration from nature and ethnic patterns she works in various styles that compliment the categories of tweens and teens, paper products, home decor, gift and tabletop items. 

LuAnn Roberto creates wall art, patterns and prints for just about any application with a refined sense of design, a deep appreciation for the accidents of creativity and experimentation, and a generous sense of humor. An advocate for the unexpected, LuAnn is an avid trendspotter. The fusion of contemporary graphic design, old school mono printing and thrilling color make her images experimental, innovative and appealing to a variety of consumers.

Debra Valencia™ is a surface artist, product designer and entrepreneur with a passion for multicultural traditions and travel. Specializing in patterns and icons, her signature look is vibrant and colorful reflecting her inspiration by craftsman, textile arts, architectural ornamentation from around the world, as well as pop art, fashion and everything vintage. Debra’s expertise in branding, packaging and consumer trends makes her a key resource in providing strategic direction for product line development. The Debra Valencia™ brand is licensed with 25 manufacturers in stationery, textiles, home décor, gift, craft and fashion accessories. Debra teaches seminars and college courses for artists.

Press Contact:

Debra Valencia

Tel: 310-589-0501

email:  dv@debravalencia.com

www.artlicensingla.com