Show / Industry News

SURTEX® 2013 Conference Program Offers Timely Multi-Disciplinary Topics

Posted on 2/8/2013 by Melissa Gray

WHITE PLAINS, NY, February 8, 2013 – Announcing its Conference Program line-up, SURTEX®, the leading trade show for surface design in its 27th year, detailed ten information-packed sessions for the design community.

Titled Art & Design Profit Perspectives: Design Business Intelligence for Manufacturers, Artists, Designers and Retailers, this comprehensive Conference offers multi-disciplinary sessions in three distinctive tracks at SURTEX 2013, to be held May 19-21 at the Jacob K. Javits Convention Center in New York City.

"Whether veterans or newcomers, designers or licensing agents, manufacturers or retailers, market participants will enhance their skills and keep current on vital industry topics at the SURTEX conference sessions," said Penny Sikalis, GLM Vice President and SURTEX show manager.

"As a fast-track education for design professionals who want to get into licensing, and also as a timely update for industry professionals, the SURTEX Conference Program offers insights and practical knowledge for all who seek success in the design marketplace," she added.

Sessions start on Sunday, May 19, with topics organized to cover the basics of monetizing art and design, whether through licensing or selling designs outright. These sessions are ideal for newcomers to the business – artists, designers, manufacturers, retailers and product developers who are interested in learning the fundamentals of the surface design industry.

Day Two, Monday, May 20, includes a legal session about design protection and three industry-specific Category Spotlights imparting the specifics required to do business within the various product categories. They are designed for newcomers, as well as industry veterans wishing to stay current in today’s business environment.

On Day Three, Tuesday, May 21, two sessions focus on business trends aimed to enhance the bottom line – one from a retail perspective and the other from the designers’ point of view. Anyone involved in the design, marketing and product development of consumer products will benefit from these two sessions.

The SURTEX Conference Program provides practical and timely information from an impressive roster of renowned industry resources – artists/designers, agents, manufacturers, retailers, legal and marketing experts. In each 90-minute session, the speakers/presenters share their knowledge openly to educate, inspire and inform the art and design business community.

Here's an overview of the Conference offerings; details can be found on the website

Monetizing Your Art & Design, with Marty Segelbaum, President, MHS Licensing; Nancy Fire, President, Design Works International.

In-depth Look at Art Licensing Basics, with Ellen Seay, Director of Licensing, Cruise Creative Services; artist Carol Van Zandt, Owner, Carol Van Zandt.

In-depth Look at Selling Art & Design, with Deborah Shapiro, Owner, Cherry Design Partners; Chris Verbeek, Owner, Verbeek Designs.

Up Close and Personal: What You Need to Know about Licensing Contracts, with John D. Mason, Esq., IPG-Art Law; Julie Newman, Founder and President, Jewel Branding and Licensing.

Safeguarding Artwork - Copyrights to Internet Protection, with Jeanne Hamburg, Esq., Norris McLaughlin & Marcus PA.

Category Spotlight: Textiles & Home Fashion, with Andy Sylvia, President, Cranston Textile Group; Pam Maffei-Toolan, Vice President, Design, PK Lifestyles; Julie Philibert, Senior Designer, Warner Wallcoverings; moderator Jennifer Marks, Editor-in-Chief, Home Textiles Today.

Category Spotlight: Tabletop, Gift & Home Décor, with Tom Mirable, Senior VP Global Trend and Design, Lifetime Brands; Trip Van Roden, President, Wellspring; Sue Todd, President, Magnetworks; moderator Allison Zisko, Managing Editor, HFN Magazine.

Category Spotlight: Paper & Stationery, with Susan January, Vice President, Leanin’ Tree; George White, President and COO, Up with Paper; moderator Patricia Norins, Publisher, Gift Shop Magazine.

Additional speakers addressing The Future of Retail: Attitudes, Trends and Hard Core Facts and Design Leadership for Business Success will be named shortly.

Exhibitors and attendees may register for these unparalleled information-laden courses, by track, full conference package or single session, through the show’s website, Advance rates apply through May 14, 2013. Tickets are limited and sold on a first-come, first-serve basis.

SURTEX is the annual trade show for the surface design industry, bringing together the owners and creators of surface design (artists/ designers/ studios/ agents/ brands/ licensors) and manufacturers, retailers, marketers, etc., that utilize surface design for their product development needs. The show also serves to connect, educate, inspire and support this community on a year-round basis through webinars, newsletters, online discussion groups and other activities. Since 1986, SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof. The 2013 edition, slated for May 19-21, will connect some 320 exhibitors featuring the work of over 1,000 artists and designers from around the world, with over 7,000 attendees.  For more information on SURTEX and the Conference Program, please contact Penny Sikalis at 914-421-3297,, or visit