Thinking about getting into the art licensing business? Here’s your chance to learn all about the basics –how licensing works, getting started, identifying opportunities and potential challenges, as well as navigating the increasing demand for limited licensed art. You’ll gain valuable insight into the lucrative art licensing world, to help you determine if it’s the right business for your creativity..
Agent or Not?
Sunday, May 18, 1:30- 3:00 pm
So you love creating terrific art & design, but not too keen on identifying and prospecting clients to buy or license your work, or dealing with clients on a day-to-day basis? It’s a unique individual who can do it all, which is why agents (and agencies) exist to handle the business side of things. Come learn what an agent can do for you, how the relationship works, including how they get paid, and how to select the right agent for yourself. You’ll hear first-hand experiences from all perspectives – a successful agent, along with one of their artists, as well as a successful artist who does it all by herself. Then decide for yourself how to approach the future of your business.
Anatomy of a Licensing Contract
Sunday, May 18, 3:30- 5:00pm
The licensing agreement is a crucial tool of understanding in the art licensing business, no matter what side of the fence you’re on. For licensees, it’s critical to spell out what’s required from designers/artists and what the parameters are for sales, royalties and approvals. For the licensor, the contract defines what is expected, as well as one’s rights and responsibilities. It’s the blueprint for doing business amongst the parties involved. Join our legal counsel as we dissect a prototype contract from top to bottom, and cover key topics.
Deep Dive: Legal & Product Intel
Protecting Artwork through Copyrights & More
Monday, May 19, 8:00- 9:30 am
Concerned about having designs copied and used illegally? Interested in learning the best ways to protect intellectual property including art & design? Everyone should be well-versed in such an important topic! This session will dig into the fundamentals of copyright filing, then, expand into legal options and suggested actions should you discover your work is being used without permission …. whether on textiles, paper, tabletop, or any other product, as well as in the fast-changing digital landscape.
Licensing Agreements: Challenges & Resolutions
Monday, May 19, 10:00- 11:30 am
A licensing deal is like a marriage, except with a specified length of time (ok, and maybe a few other differences). The bottom line is that once the contract is signed, the partnership isn’t always smooth sailing – it requires constant nurturing. Our expert attorney will present some real-life examples of challenging scenarios, how they were dealt with and resolved. These varying circumstances can happen to anyone, so get armed with knowledge to help anticipate potential bumps, and best practices to drive the most positive outcome.
Category Gurus: Textiles & Home Fashion
Monday, May 19, 12:30- 2:00pm
Want to develop more clients in the expanding textiles and home fashion industries, but not really sure how they select designs or licensors? Learn from our experts in this sector as they share insights -- from how and when manufacturers want to see new designs, collections, and artwork; what’s the process once they make their selections; how involved is the artist/designer in the development stage; and more. Join us for a behind-the-scenes look at these very design-driven categories.
Category Gurus: Paper & Stationery
Monday, May 20 2:30- 4:00 pm
The paper, stationery and crafting sectors rely on great artwork to make their plethora of products stand out on retail shelves. It’s a huge category with unique opportunities as well as nuances. Our guru speakers will fill you in on their specific product development needs and cycles, design selection procedures, what’s typically licensed versus bought, and what’s actually created in-house. Come hear how you can dive into these categories and get your piece of the pie.
Category Gurus: Tabletop, Gift & Home Decor
Monday, May 19 4:30- 6:00 pm
Designing for the diverse tabletop, gift and home décor products requires a real understanding of the manufacturers’ needs, as well as a vision for 3D and varied surface application techniques. Will fabulous graphic designs translate into a collection of dinnerware, or into a line of closet accessories? What’s in demand for giftware and décor? How are the production methods different for each, and how should artwork be prepared? Our expert speakers will share their knowledge and advise how to best approach these categories for maximum success.
High Level: Strategies For Business Growth
Building a Powerhouse Brand
Tuesday, May 20, 8:00- 9:30 am
Interpreting & Using Trends to Create Winning Products
Tuesday, May 20, 10:00- 11:30 am
Successful Expansion Beyond U.S. Borders
Tuesday, May 20, 12:30- 2:00pm