Distinct Business Strategies from a Creative Perspective
Intelligence for Manufacturers, Designers and Retailers
SURTEX 2015 Conference Program -- purchase recordings above.
Monetizing Your Art I: Licensing, Selling & Beyond
Sunday, May 17, 9:00 - 10:30am
Our introductory session has been the gold standard for artists and designers intent on turning their creative energies into a viable business. What exactly defines art licensing? Is it right for you? Can you make the jump from creativity to commerce? How has the business evolved over the years? What challenges lie ahead? This A-Z presentation will identify what you need to get started, the critical elements of evaluating your art business ‘personality’, managing your business and will equip you with the knowledge and tools necessary for success.
Monetizing Your Art II: Advanced Business Strategies
Sunday, May 17, 11:00am - 12:30pm
Once you’re up and running, gain essential insight into the way you need to fuel your business in all areas- marketing, promotion, sales, presentation,trade shows and portfolio management. How much of your business should be licensed? Is one better off selling work? What role does an agent play? An attorney? A must seminar for any and all who want to make sure they do the right things to position themselves for the challenges ahead.
Contracts and Agreements: Licensing & Sales
Sunday, May 17, 1:00- 2:30pm
No art licensing business can proceed without an iron clad legal contract for each licensing deal. No matter who supplies the contract, understanding all of the essential language is imperative. From basic terms to identifying the parties involved to usage rights, territory definitions, financial obligations and parameters, deadlines, termination language and beyond, we’ll dissect a basic agreement from top to bottom. Our systematic review of a typical agreement will make you contract savvy and keep you informed about your rights.
Get Me an AGENT!
Sunday, May 17, 3:00- 4:30pm
This must-attend seminar is designed specifically to help attendees evaluate their comfort level in going it alone or being represented by an agent. For most, an agent can become your strongest advocate, motivator, confidant and salesperson! They can remove one from the horrifying details of selling, contract negotiation, and royalty monitoring to free you up completely for doing what you do best - CREATE!
Category Close-Up: Tabletop & Home Decor
Monday, May 18, 9:00- 10:30am
One of the most productive and profitable categories for artists in generating licensing revenue. Meet our panel of industry experts who will provide an exclusive inside look on what makes their businesses successful. How do they identify winning looks, what is the process for reviewing and evaluating art? And, what are their suggestions to being noticed and signed.
Category Close-Up: Paper, Greeting Cards & Gift
Monday, May 18, 11:00- 12:30pm
A large number of paper product companies purchase art outright while there are still some key players that continue to license great art. Gift manufacturers present an entirely different set of challenges based on their channels of distribution. Take a behind the scenes tour of how these category experts seek out and review art, share their submission guidelines and detail just what kind of designs work for their lines.
Category Gurus: Textiles & Home Fashions
Monday, May 18, 1:00- 2:30pm
Attributed as the very first product categories to be driven by art for product, both textile and the home fashions companies often set the tone for style, color and trend for all other licensed categories. Our exclusive panel in this sector graciously provides their take on what they will be looking for, how they want to see artwork and when and what the typical lifecycle is for great art applied to fabric and home products.
Understanding Copyrights & Protecting Your Art
Monday, May 18 3:00- 4:30pm
With so many ways for your art to be viewed, it’s vital to protect your images and your intellectual property. From the supplier and retailer point of view, how do you make certain, products with an art image are properly credited and protected by the creator? Join this key seminar to learn about the mechanics of copyright registration, who can use what when, the resources and remedies if you discover your art is being used improperly and the essential steps to make sure you control your creations.
TREND AND BEYOND
Trendspotting: From Insight to Execution
Tuesday, May 19, 9:30- 11:00am
We ask the question all too often. How to figure out what colors, themes and looks will be embraced the coming year and beyond? It seems every artist wants the crystal ball that reveals what trends are soon to be hot and how to translate that knowledge into saleable art.From urban contemporary art originating as graffiti and tattoos to the runways of Europe to the nuances of social media as trend catalyst, join us in this revealing seminar as we investigate how trends start, where and when they originate, how long they last and how you can hone your skills in spotting them .
Art Business Boot Camp Review: One on One with Art Inc. author and artist, Lisa Congdon
Tuesday, May 19, 11:30- 1:00pm
Artist, SURTEX exhibitor and author of, Art, Inc. The Essential Guide for Building Your Career as an Artist, Lisa Congdon answers your questions about the business of art from all perspectives. Her recently published book covers an array of critical topics about building and maintaining a vibrant and profitable art business. From the most frequently asked to the obscure, this all-encompassing session promises to be insightful, informative and practical.