On the Surface

PERSPECTIVES

By Liz Crawford, VP Emerald Expositions/SURTEX Show Director

January 30, 2016
       

Liz_01Welcome to 2016! First, I wish you all a healthy, happy and prosperous New Year! Perhaps with the exception of the stock market as I write this, it looks like this might be a really good year for business opportunities.

SURTEX is shaping up nicely and we are pacing ahead of last year in just about every category. Our new website is in full-swing, booth space is selling at a nice clip, and we opened registration for buyers earlier than ever. Last week, I headed out to our Sports Licensing and Tailgate show in Las Vegas. Some of you may have attended as manufacturers or retailers. The event is the only show of its kind dedicated to sports licensed products. I know a lot of those exhibiting companies come out to SURTEX to source new art for their finished products. We plan to aggressively market to these manufacturers and others for the show. If you’ve never been, check out the link here and see if there is something of interest to you.

In addition, our Conference Program is almost ready for prime time. Watch your email and the website for details on the program. It’s sure to be one of the best opportunities for learning, networking, and more. We hope you’ll make every attempt to attend.

Also, next week is one of our largest shows, NY Now. I’ll be there working with a great group of judges to review the submissions for the SURTEX designext competition. I really love this part of the job as it is vital in developing future or emerging artists and bringing them into the wonderful business world of art licensing. These young students get to showcase their designs at SURTEX, and enjoy the chance to meet with industry veterans and newcomers alike.

And, if you haven’t yet signed up for a booth, be sure to lock that in asap. Our heavy duty marketing machine is ramping up and you don’t want to miss any opportunity to get your name out there! Or, if you plan to attend, be sure to register here.

Cheers!