On the Surface

PERSPECTIVES

March 29, 2016
       

By Liz Crawford, VP Emerald Expositions/SURTEX Show Director

Countdown to SURTEX!

Wow. I can’t believe it’s happening in just a few short weeks. While I am a planner at heart, I seem to always be behind. How do you guys keep up?Email is my silent killer…absorbing so much time and effort, while chipping away at quality time that should be spent being face-to-face and networking with live human beings.

Well, the good news…no! Call it GREAT news… is, that we are in the face-to-face business, and SURTEX is the ultimate reward for all our efforts.

Maybe that’s why I love being in the trade show and event business…and also the textile design business. Sure, SURTEX is THE annual gathering place, but it’s also much more than that. It’s the most economical way to meet with the entire industry at one place, under one roof. In a lot of cases, SURTEX is also the first time many artists get to meet with potential clients and launch their careers. It’s also the first time manufacturers and retailers get to see what new designs are out there and make new connections.

Quality education is another SURTEX take-away. In fact, if you think about it, what other business endeavor can do what trade shows and live events do?  And in terms of creating business, socializing an industry, and educating its members, no other trade show comes close to the value SURTEX offers.

We hope you agree and are making plans to join us at the Javits Center in New York. It’s where everyoneelse will be in a few short weeks.