On the Surface

PERSPECTIVES

By Liz Crawford, VP Emerald Expositions, SURTEX DIRECTOR

January 22, 2015
       

faf73333-8993-467b-99aa-f12dbb1e1872New.  The word itself never gets old.  Like Free, another red-alert word, New never fails to generate buzz and excitement.  Say New,and attention must be paid.

This month we have a double-header: New Year.  New Inspirations. We’re heading full-gallop toward SURTEX 2015, now less than five months away, and we all have our radar tuned up and sweeping the horizon for fresh ideas.

That’s the theme upon which we’ve built this issue of On the Surface:  New Inspirations:  Where to find them. How to tame and claim, filter and process those new ideas until they are truly, uniquely yours.

I can tell you where many of my own new ideas for the New Year are coming from.  It’s my luck to have a job that keeps me traveling into different industries and different parts of the country.  As you may know, Emerald Expositions is a major producer of B2B trade shows and conference events, some 85 every year, addressing a rich variety of special interests.

This very month, for example, I’ve spent two weeks covering the all-inclusive Sports Licensing Show in Las Vegas and Outdoor Retailer in Salt Lake City, the lively tradeshow that brings together the latest innovations in gear for the Great Outdoors.

A far cry from SURTEX and its focus on surface art and design?  Not at all.  The topic itself may vary, but there are common denominators that run through all successful tradeshows.  Innovation.  Creativity.  Fresh takes on old ideas.  New colors, new attitudes, new solutions. 

When it comes to SURTEX, who better to answer that evergreen question, “What’s new?” than artists, designers and agents who will be new to the show this year?  Read on.  Their personal stories will inform your own quest for New Inspirations in the New Year – and, best of all, they are (to use that other magic word) Free!New.  The word itself never gets old.  Like Free, another red-alert word, New never fails to generate buzz and excitement.  Say New,and attention must be paid.

This month we have a double-header: New Year.  New Inspirations. We’re heading full-gallop toward SURTEX 2015, now less than five months away, and we all have our radar tuned up and sweeping the horizon for fresh ideas.

That’s the theme upon which we’ve built this issue of On the Surface:  New Inspirations:  Where to find them. How to tame and claim, filter and process those new ideas until they are truly, uniquely yours.

I can tell you where many of my own new ideas for the New Year are coming from.  It’s my luck to have a job that keeps me traveling into different industries and different parts of the country.  As you may know, Emerald Expositions is a major producer of B2B trade shows and conference events, some 85 every year, addressing a rich variety of special interests.

This very month, for example, I’ve spent two weeks covering the all-inclusive Sports Licensing Show in Las Vegas and Outdoor Retailer in Salt Lake City, the lively tradeshow that brings together the latest innovations in gear for the Great Outdoors.

A far cry from SURTEX and its focus on surface art and design?  Not at all.  The topic itself may vary, but there are common denominators that run through all successful tradeshows.  Innovation.  Creativity.  Fresh takes on old ideas.  New colors, new attitudes, new solutions. 

When it comes to SURTEX, who better to answer that evergreen question, “What’s new?” than artists, designers and agents who will be new to the show this year?  Read on.  Their personal stories will inform your own quest for New Inspirations in the New Year – and, best of all, they are (to use that other magic word) Free!