|
|
Conference Program
The following information is for the 2009 Show. Please check back in January 2010 for future details.
The SURTEX 2009 Conference Program offers sessions essential to professional development in areas of art licensing, business, technology, marketing, as well as inspiration and trends for tomorrows’ designs. All sessions take place in the Javits Center in Meeting Room 1A (on Level 1).
Sessions are $75 in advance/$85 onsite. A Half Program Package includes 5 sessions of your choice for $325 (a total savings of $50). A Full Conference Program Package includes all 10 sessions for the price of 8 plus a free badge giving you access to the Show floor. Please note that Conference Registration is separate from Show Registration. If you are currently registered for SURTEX, you will receive your Show badge in the mail, and no further action is needed. If you are not registered for the Show, and would like to visit the Exhibit floor, you must register to attend the Show. By registering in advance of the Show via our website: www.surtex.com.
Full and Half Conference Packages are available in advance of the Show only. Once the Show has begun, individual session registrations will be accepted on-site, pending availability.
Art Licensing Fundamentals I
Sunday, May 17, 2009
10:30 – 12:00 noon
Session I of Art Licensing Fundamentals opens the door to the world of art licensing by helping you determine how to get into the market and stay there. This basic primer is designed to provide core information on what you need to know to navigate successfully through the many challenges of licensing your art and how to REMAIN successful.
Core focus:
- The state of Art Licensing today.
- How to determine if it’s the right choice?
- Where to begin- core fundamentals.
- Go it alone or use an agent? Overview to help you determine what is best for you.
- Contract basics overview- constructing the deal.
Presenters:
Steve Harris - Founder / Harris-Sachs LLC
Jeff Grinspan - Director of Licensing / Wild Apple Graphics and Art Licensing Consultant
|
Steve Harris
Jeff Grinspan
|
Art Licensing Fundamentals II
Sunday, May 17, 2009
1:00 – 2:30pm
Session II of Art Licensing Fundamentals picks up after you’ve determined you want to pursue a career in licensing your art. You understand the basics of the market, decided if an agent is right for you, are comfortable with the overall elements of a licensing contract. Now you’re ready for a firm game plan.
Core focus:
- Getting out there.
- How to prospect.
- What manufacturers look for.
- Your marketing, PR and Publicity plan.
- Portfolio and Presentation.
Presenters:
Jeannette Smith - President / J’net Smith Inc.
Jeff Grinspan - Director of Licensing / Wild Apple Graphics and Art Licensing Consultant
|
Jeannette Smith
Jeff Grinspan
|
Working with an Agent...Do it the Right Way
Sunday, May 17, 2009
3:00 - 4:30pm
How many times have you thought about the daunting reality of dealing with the business of licensing your art? And how often have you thought about partnering with an agent, but didn’t know where to start? This information-packed session, led by two of the industry’s top art agents, will answer your questions and guide you through the process of finding, and working with, an art licensing agent. You’ll learn how to leave the business of showing your work and getting the contract done to someone who knows the landscape of the art licensing business ... all while you’re in your studio being creative! This is a fundamental session for anyone starting out or for those who already have an agent, but want to fine tune the relationship.
Presenters:
Suzanne Cruise - Owner & President / Cruise Creative Services Inc.
Linda McDonald - Owner & President / Linda McDonald Inc.
|
Suzanne Cruise
Linda McDonald
|
Licensing Legal Workshop
Monday, May 18, 2009
8:00 - 9:30am
As an artist, are you concerned about protecting your art as you enter into relationships with licensees? As a manufacturer, what is your exposure and responsibility to the licensor? Is your contract good enough to protect your interests - either as a licensor and a licensee? In this session, our legal experts cover it all --- from copyright and intellectual rights to comprehensive contract components. It’s a 'must attend’ seminar for anyone and everyone in need of answers (extensive Q & A time provided) to the many questions about licensing contracts.
Presenters:
Amy Goldsmith - Esq./Partner/Gottlieb, Rackman & Reisman
Jeffrey Kaden - Esq./Partner/Gottlieb, Rackman & Reisman
|
Amy Goldsmith
 Jeffrey Kaden
|
Manufacturers 'talk' Licensing & Art Buying
Monday, May 18, 2009
10:00 - 11:00am
What do potential licensees and art buyers look for when they review art submitted for possible purchase or licensing? Hear what our expert panelists from a variety of product sectors have to say. They’ll offer insight into how to go about targeting the appropriate categories, improving your chances of getting in to see prospective licensees /art buyers and what manufacturers want to see when you finally do get in to see them. A must for everyone!
Presenters:
Pete Malone - Vice President of Product Development/DEMDACO
Ruth Beck - President of Design Directions Inc.
Michael Quackenbush - Creative Director of Avanti Press Inc.
Moderator:
Jeff Grinspan- Art Licensing Consultant
|
Pete Malone
Ruth Beck
Michael Quackenbush
|
Retailer Forum
Monday, May 18, 2009
1:00 - 2:30pm
How do retailers evaluate their needs and what do they look for when manufacturers come knocking on their door with new product driven by art? What determines which manufacturer succeeds? Our panelist of retailers will share their unique perspectives and offer recommendations for positioning your art for successful placement.
Presenters:
Liz Ross - Designer & Consultant / Formerly of Williams-Sonoma, Restoration Hardware and Marcel Shurman/Papyrus
Jenny Israel - Formerly of Bed Bath & Beyond
Additional Retailer to be Announced
Moderator:
Jeff Grinspan- Art Licensing Consultant
|
Liz Ross
Jenny Israel |
Emerging Themes in Colour, Style & Design
Monday, May 18, 2009
3:00 - 4:00pm
World-renowned trend expert, Milou Ket, will take an in-depth look into emerging design themes for bedding, bath, ceramics & wallpaper – and will reveal materials, structure, design and form to inspire future product development. This is a trend presentation filled with outstanding imagery and commentary – not to be missed!
Her vision on future Interior Trends will also be on view in the SURTEX display, located in the River Pavilion, Level 4. Open throughout the Show.
Presenter:
Milou Ket - Owner / Milou Ket Styling & Design (The Netherlands)
|
Milou Ket |
Jumping on the Brandwagon
Tuesday, May 19, 2009
8:00 - 9:30am
Have you thought about building yourself and/or your artwork into a brand to expand your business? Do you know what the critical elements are for successfully positioning your art, your look and your name to achieve brand relevance? Two industry branding pros will provide keen insight, practical observations and a blueprint for art branding that will strengthen your chances of success … whether you’re an independent artist/designer or a licensee. Don’t miss this valuable session!
Presenters:
Leighann Schwarzkopf - Founding Partner/Project Partner Network, LLC
David Stark - President/Artestar LLC
Moderator:
Jeff Grinspan- Art Licensing Consultant
|
David Stark
|
The Licensor-Licensee Relationship...An Intimate Dialog Between Artists & Manufacturers
Tuesday, May 19, 2009
10:00 - 11:00am
Once established, the relationship between licensor and licensee can go on for years very successfully. Some never get off the ground. And still others need constant fine tuning to make the partnership work. Join our presenters as they provide a glimpse inside the artist -licensee partnership. They’ll share their thoughts, secrets and suggestions for making the relationship work … productively and profitably!
Presenters:
Tara Reed – Artist & Designer / Tara Reed Designs
Cyndi Hershey – Independent Marketing Consultant for Fabric Companies
Julie Ueland – Artist / Julie Ueland
Edward Kaeding- Design Director Certified International Corp.
Linda O’Donnell- Product Development Manager Certified International Corp.
Moderator:
Jeff Grinspan- Art Licensing Consultant
|
Tara Reed
Cyndi Hershey
Julie Ueland
Edward Kaeding
Linda O’Donnell
|
Color Pulse 2010 - Authenticity
Tuesday, May 19, 2009
12:00 - 1:00pm
Doty Horn, director of color and design and an author of Color Pulse, will present Benjamin Moore’s unique color perspective for 2010 – offering professionals a plethora of inspiration, tools and rationale for color selection. With Authenticity as the impending trend for 2010, Doty and her team of color experts have identified 50 colors and three metallic finishes from the company’s own collection of nearly 3,500 hues that will best telegraph this overriding quest for seeking what’s true, real and decidedly genuine. Come, be inspired by an hour’s worth of imagery,observations and music.
Presenter:
Doty Horn - Director of Color & Design, Benjamin Moore & Co.
|
Doty Horn
|
Pre-Show registration is closed. Please register on-site
SURTEX exhibitors and attendees are also welcome to participate in the educational programs presented by the National Stationery Show and the International Contemporary Furniture Fair (ICFF). For further information on these conference programs, please visit www.nationalstationeryshow.com and www.icff.com.
|
|
