The SURTEX 2008 Conference Program, “The Business of Art…Fundamental Strategies for Success” offers seminars essential to professional development in areas of art licensing, business, technology, marketing, as well as inspiration and trends for tomorrows’ designs. All seminars are located in Room 1E04 on level one. Your future success begins now. Register today!
Click here for a brochure.
Seminars are $75 in advance/$85 onsite. A Half Program Package includes 5 seminars of your choice for the price of 4. A Full Conference Program includes all 9 seminars for the price of 8. Packages are available in advance of the Show only.
LICENSING SERIES
Licensing 1:
Art Licensing Fundamentals – Starting Out the Right Way
Sunday, May 18, 2008
9:00 – 10:30am
There IS a right way to get started in art licensing and this seminar will provide a virtual road map to crafting a personalized strategic plan – covering all topics from agents to zip drives, and everything in between. Two seasoned licensing professionals, Jeff Grinspan, director of licensing for Wild Apple Graphics and former art licensing consultant, and Marty Segelbaum, president of MHS Licensing, will reveal how to determine if licensing is the right path, detail the initial steps to getting started and review dozens of business, creative and legal components essential to making an art licensing business a success. Cost $75 in advance/$85 onsite.
Licensing 2:
How an Agent Can Work for You
Sunday, May 18, 2008
11:30 – 1:00pm
Licensing agents may help make or break the success of an artist. This seminar will teach participants how to search for an agent, what questions to ask for help in evaluating if the agent is right for the particular work, and how to craft an agreement that benefits both parties. Licensing agency owner Suzanne Cruise of Suzanne Cruise Creative Services, Inc., and Mary Sher, vice president of Bentley Licensing Group, will present a practical and action-oriented game plan for making the right choices for a licensing career. Cost $75 in advance/$85 onsite.
Licensing 3:
Legal Workshop – A Roadmap to Licensing Agreements and Copyright Protection
Monday, May 19, 2008
9:00 – 10:30am
Understanding the legal necessities of art licensing is essential. From the initial agreement between a licensee and a licensor, an artist and agent, to copyright protection, Leora Herrmann and Michael Chesol of Kluger, Peretz, Kaplan and Berlin will walk participants through the critical elements of a basic licensing agreement as well as the copyright and trademark information required to protect art, product line and brand. Cost $75 in advance/$85 onsite.
Licensing 4:
Manufacturer Forum: Getting Your Art Noticed
Monday, May 19, 2008
11:30am – 1:00pm
What do companies look for in licensed art? How can artists break through the clutter and the competition in presenting their portfolios to product manufacturers? Panel members Ray Markow of Santa Barbara Design, and Carl Legreca, vice president of merchandising and marketing, Croscill, will present candid and insightful details about how artists can improve their chances of securing a meeting and getting their art licensed. The seminar will focus on questions such as: “What is the best way to show my art?,” “Are there key times to submit art?” and “Do I need to have existing licenses to even be considered?” Cost $75 in advance/$85 onsite.
BUSINESS SERIES
Business 1:
The ART of Effective Marketing, Communication and Promotion
Sunday, May 18, 2008
2:00 – 3:00pm
A highly practical, hands-on seminar for artists and manufacturers designed to help maximize the impact of promotion in a cost effective way. Francesca Ash, Total Art Licensing, Grace Bonney, creator of online design blogspot, design*sponge and Joanne Olds, president, The Buffalo Works art licensing agency, will cover a wide range of key topics including press releases and editorial coverage, advertising, self-marketing and trade show exhibiting. This program is a great overview for new artists and established designers and manufacturers. Cost $75 in advance/$85 onsite.
Business 2:
Technology Workshop- the Latest and Greatest
Tuesday, May 20, 2008
10:00 – 11:30am
From technical skills to awareness of the newest digital and design possibilities, this seminar is a technology buffet for artists, manufacturers and agents. It will strive to answer basic questions about image capture and manipulation, and explore the newest frontiers of art application to product in textiles, and dimension. Led by Steven Greenberg from Pointcarre USA and assisted by Corey Schwartz of Pointcarre, Julie Shaw from Optitex and Darioush Nikpour from Yunique Solutions, the panel will cover a wide range of topics of interest to artists, designers, product managers and licensing professionals. Cost $75 in advance/$85 onsite.
Business 3:
Where Do I go from Here? How to Keep Art Licensing Fresh and Productive
Tuesday, May 20, 2008
1:00 – 2:00pm
What do artists do when they discover their appeal is waning or that trends are shifting away from their art style? For new or established artists, this seminar is a must to help understand the realities of a long term career in selling and licensing art. For manufacturers, this seminar addresses what must be done to keep artists fresh and trend-right. Long time successful licensed artist Paul Brent will help participants understand where to look for inspiration, and address questions such as: “Can you veer from a ‘branded’ look and still be successful?” and “Whether art is adaptable to new categories or product line extensions?” Cost $75 in advance/$85 onsite.
TREND SERIES
Trend 1:
Influences: Attitudes & Icons 2009 – presented by Promostyl
Sunday, May 18
4:00 – 5:00pm
Jeanine Pesce of Promostyl will lead participants on a discovery of what is new and inspiring for Spring/Summer 2009. The session will examine global lifestyle trends and the key colors, textures and shapes that convey the seasons’ attitudes of well-being and self-affirmation. Cost $75 in advance/$85 onsite.
Trend 2: Emerging Themes in Color, Style & Design
Monday, May 19
2:00 – 3:00pm
Take an in-depth look into inspirations for the home for 2009-emerging themes for bedding, bath, ceramics, paper and more. In this segment, world-renowned trend expert Milou Ket, of Amsterdam based Milou Ket Styling and Design, will reveal material, structures, design and form to inspire future product development.
Cost $75 in advance/$85 onsite.
EVENTS
***ONLINE REGISTRATION FOR THIS EVENT IS NOW CLOSED - SOLD OUT***
Sunday, May 18, 2008
Opening Night Party: “Cruise and Connect” A New York Harbor Networking Cruise
Javits Shuttle Bus 6:00pm, Board 6:30pm, Cruise 7:00-9:00pm
Pier 81, World Yacht Marina, West 41st St. & Hudson River
Mingle with friends and make some new ones at the SURTEX Opening Night Networking Cruise. Get swept away by the 160-foot Princess yacht for a captivating cruise of New York Harbor to celebrate the opening of the show. Enjoy exquisite hors d’oeuvres, cocktails, a buffet dinner and dessert, plus fantastic music and amazing views of the New York City skyline while cruising around New York harbor and Lady Liberty. Complimentary shuttle service, from Javits to the Marina, and returning to midtown following the cruise, will be provided. Cost: $85.
SURTEX exhibitors and attendees are also welcome to participate in the educational programs presented by the National Stationery Show and the International Contemporary Furniture Fair (ICFF). For further information on these conference programs, please visit www.nationalstationeryshow.com and www.icff.com.
Click here to register for any of these seminars
or events!
|
