Exhibitor Education

Below is the 2017 Exhibitor Webinar Series, stay tuned for the 2018 schedule. 

Put PR to Work for Your Company at NSS and SURTEX
December 15, 2016 @ 1pm EST
Speaker: Dianna Smoljan, The Write Concepts

Your participation in NSS or SURTEX gives you access to an exceptional industry community – and that includes media.  Plan ahead to take advantage of the PR resources, opportunities and exposure that your participation provides.  Dianna Smoljan, president, The Write Concepts, the agency of record for both NSS and SURTEX, will outline what you should do to prepare and be ready to work with the media and make the most of your Show experience.

NSS and SURTEX Marketing & Social Media
Speakers: Rob Fortier, RobFortier.com, Kelly Bristol, Group Sales Director

January 19, 2017 @ 1pm EST

Join Rob Fortier, Creative Talent Wrangler, along with Kelly Bristol, group sales director for NSS/SURTEX as they discuss all things related to promoting your presence at the show — including how to effectively use social media to market yourself as an exhibitor, the “must-do’s” for press coverage and how to utilize NSS and SURTEX marketing opportunities to your advantage.

Copyright and IP Basics
Speaker: Emily Danchuck, Copyright Collaborative, LLC

January 26, 2017 @ 1pm EST

Emily Danchuk is an intellectual property attorney with almost 14 years of experience, and the founder of Copyright Collaborative, LLC.  Emily specializes in all aspects of copyright and trademark matters, including infringement issues.  This webinar will help artists and small businesses navigate the legal waters of intellectual property and copyright infringement. Emily will discuss the basics of copyright law, the best ways to protect your artworks and simple ways to deter infringement.  She will explain how intellectual property rights are the foundation of a creative business, and the important reasons behind filing copyright applications.  Emily will share some simple strategies for deterring intellectual property infringement proactively, and what steps to take if infringement rears its ugly head.

Tradeshow Sales Success and Follow-Up
Speaker: Rob Fortier, RobFortier.com

February 9, 2017 @ 1pm EST

Every exhibitor goes into a trade show with big dreams of opening new accounts, writing lots of orders, signing up an enthusiastic sales force and making a name for themselves in the industry. But why do some exhibitors have a better show experience than others? In order to achieve success, you need to have a plan for success, and that means making sure you are prepared for all the details of doing business.

Operations and Booth Logistics
Speaker: Megan Ellis, Operations Manager, SURTEX

February 23, 2017 @ 1pm EST

Megan Ellis, operations manager of SURTEX will present this webinar to assist you on all things operations — from shipping and move-in, to electrical, labor, furniture and furnishings, you will learn how to get things done easily and efficiently.