SURTEX® ANNOUNCES STRATEGIC ADDITIONS TO SHOW TEAM WITH GOAL OF EVOLVING EVENT
White Plains, NY — July 13, 2017 — SURTEX®, the leading marketplace to source original art & design, is pleased to announce two organizational changes to the team managing the event. Randi Mohr, Vice President, has been named Group Show Director for SURTEX, and Awanda Booth, previously the sales consultant on the event, has been named Sales Manager.
“Adding Randi Mohr to drive the strategy and next stage of growth is a particularly inspired choice for SURTEX,” said Christopher McCabe, Executive Vice President. “Randi has been with Emerald Expositions for more than 14 years on the NY NOW event, in various sales positions that progressed to her current leadership role on this successful and enduring wholesale trade event. There are important synergies between NY NOW and SURTEX to the extent that we’re adding a SURTEX preview to the NY NOW 2018 winter market. This felt like a perfect pairing. Her extensive sales expertise and general trade show knowledge, combined with her drive and passion will energize both the show and the team to new levels of growth,” he finished.
Awanda Booth is a more recent addition to Emerald Expositions, joining the team in November, 2016 and immediately taking charge of booth sales for the event. Ms. Booth brings more than 15 years’ experience in the music industry, where she worked both in marketing and on the Artist & Repertoire side. “Since music publishing is about ownership and licensing grants the right to use what the publisher artist has created, my experience in this arena naturally lends itself to working on SURTEX,” Booth shared.
“Awanda brings a unique set of talents and experience, as well as an incredible desire to continue working with extraordinary artists, which makes her such a wonderful addition to SURTEX, said Ms. Mohr. “Both on-site and post-show, we’ve heard nothing but positive comments about the contributions she made to this year’s event, and her ability to quickly develop substantial relationships with the exhibiting community,” she stated.
Artists interested in exhibiting in the 32nd edition of SURTEX next May should contact Awanda Booth, Sales Manager, at 914-421-3230 or via email at Awanda.Booth@emeraldexpo.com. SURTEX 2018 takes place at the Jacob K. Javits Convention Center in New York City, May 20-22, 2018. The event will move to Level 1 to be next to the National Stationery Show®. Registration for SURTEX will open in January, 2018.
SURTEX® is the annual trade show for the surface design industry, bringing together owners and creators of surface design (artists/designers/studios/agents/brands/licensors) with manufacturers, retailers, licensees and marketers utilizing surface design for product development needs. Since 1986, SURTEX has been the single event and global resource offering the full scope of art selling and licensing under one roof. For Individual Artist, Global Design Studio and Art Agency press releases, visit our Digital Press Room.
SURTEX is owned by Emerald Expositions, the largest operator of business-to-business trade shows in the United States, with most of our shows dating back several decades. We currently operate more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Our events connect over 500,000 global attendees and exhibitors and occupy more than 6.5 million NSF of exhibition space. We have been recognized with many awards and accolades that reflect our industry leadership as well as the importance of our shows to the exhibitors and attendees we serve.
More information about SURTEX can be found at www.surtex.com.
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